FLORA LASTRAIOLI, Firenze

Founded in 1932 by Flora Frosali Lastraioli, they conquered the Italian market with their product, being part of several luxury shops in all most important cities. During the 20th century, thanks to Flora’s daughter Marisa’s creative innovation, the company builds its international success by approaching the Asian and Middle Eastern marketsSusanna Lippi, Amelia’s great granddaughter and Flora Lastraioli’s director, recently introduced in the design staff her son, Matteo Pecchioli who adding his freshness and modern concepts of lingerie remains faithful to the family attitude towards sophisticated handmade products. Elegance and comfort melt into their creations, offering beautiful feminine lingerie. Pieces are handmade and decorated using traditional techniques.