Our Philosophy: “Idea Toscana is not just an idea, it is our life”.
We are the ambassadors of Tuscan qualitative excellence in the world, our constant striving for perfection is an integral part of our DNA. Knowledge and flavors, scents and colors, enchanting landscapes and excellent quality of life, these are the values transmitted by our products. We produce natural cosmetics for well-being according to the highest Tuscan manufacturing tradition. To give the daily experience of personal care and well-being in the Tuscan way, one of the best places in the world to decide to live. To share, through the use of our products, the immense artistic, cultural, natural, food and wine and manufacturing heritage left to us as a gift by our enlightened predecessors.
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MIT.2423/2013 |
Idea Toscana
Viale N. Machiavelli, 65/67
50019 Sesto Fiorentino (Firenze) – ITALY
Tel +39 055 4494083
Email info@primaspremitura.it
Web www.primaspremitura.it
In 2008 a new cosmetic line was born that respects the environment, the territory and health: Prima Spremitura by Idea Toscana, the first Certified Cosmetic Line, which uses Organic Extra Virgin Olive Oil “Toscano PGI”, having been authorized by the Consortium for the protection of Tuscan extra virgin olive oil (PGI) to change its intended use: from an exclusively food raw material to a cosmetic raw material. Since October 2012 we have started producing the new Face Line Prima Spremitura Bio Certified Organic by Natrue. This type of certification represents the highest level that can currently be achieved with regard to quality and research in the cosmetic sector.