PRORASO, Firenze

Born in the 1920s in beautiful Florence where the products are still made, Proraso has loyally served three generations of well-groomed men. Today it enjoys the reputation as Italy’s most venerable barber shop shaving brand. For eighty years Proraso has guarded its secret formula based on Eucalyptus Oil and, in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next. Conceived in Florence, where the secret formulation has been passed down from one generation to the next, this new carnation of the Proraso utilises 80 years of experience to create a shaving range that is as current, as it is traditional. The products by Proraso, all of a professional quality, are rich in natural vegetable extracts, are without artificial colours and are dermatololgically tested.